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"Fantastic course - very well structured and we've now got a great email campaign up and running." - C. Marshall

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Email Marketing with MailChimp Course (1 day)

This one day MailChimp course focuses on creating and managing email marketing campaigns with both free and paid Mailchimp accounts. This course is ideal for marketers and business staff who wish to keep in contact with their customers via email.

This Mailchimp course includes

• 1 day trainer led in small groups
• Your own printed course manual
• Course files & examples to take away
• Choice of PC or Mac for training
• Professional environment with high spec computers
• Refreshments throughout the day
• Lunch provided
• Printed course certificate
• Post course support via email
• Access to our FREE workshop days

MailChimp Overview

If you are looking to set up and run email marketing campaigns using Mailchimp then this one day course is for you. MailChimp is a simple email marketing platform that gives you easy options for designing, sending and monitoring your email campaigns.

MailChimp allows you to keep in contact with your customers using newsletter and special offer campaigns, making it a great platform for publishing content and keeping in touch. To make things even better, MailChimp is free for those with mailing lists of less than 2,000 contacts. Ideal for small businesses.

This one day training course will get you started if you’ve never used MailChimp before, but is also useful for those with existing accounts who want to learn the in’s and out’s of creating reusable templates and building effective campaigns.

Course Outcomes

By the end of this one day MailChimp training course, students will have a good understanding of how to :

• register a MailChimp account
• create & import subscriber lists
• build reusable custom email templates
• set up initial campaigns
• populate templates with custom content
• use merge tags within content
• test your emails prior to sending
• send and track emails within the campaign

Course Requirements

This one day course does not require any previous knowledge of email software or platforms. However, participants should be comfortable using computers for standard office tasks.

You do not need any web design or marketing experience to attend this course.

If you are unsure whether you will be suitable for this course, please feel free to contact us and we will arrange for the MailChimp course trainer to give you a call.

Course Description

This training course is aimed at those who want to learn how to run email campaigns through MailChimp. The course starts with setting up your own Mailchimp account and the requirements for running campaigns that will not get you blacklisted. As part of this, we look at the various methods for creating subscriber lists and good practises within the industry.

The course then looks at creating a number of reusable custom email templates that can be used within your campaigns. We look at designing your own newsletter and special offer templates that can be used later when required. Building these initial templates will make life easier later on when you want to focus on your email content.

We then look at setting up email campaigns and discuss the various options available within MailChimp. The course looks at adding and customising your own content (text, images, video, etc) into your own custom email templates. A part of this process requires using MailChimp’s merge tags to individualise each email - an extremely powerful feature.

The course covers email testing within Mailchimp using the various preview modes, as well as inbox testing using Litmus. Finally, once the emails have been sent, we look at the reports available for tracking user open statistics and devices types.

Mailchimp Course Highlights

The course covers the following areas :

• Setting up a MailChimp account
  • Working with Subscriber Lists
  • Creating New Subscribers
  • Importing New Subscribers
  • Integrating with Twitter
  • Integrating with Facebook
  • Managing Additional Users
• Working with Templates
  • Using Existing Theme Templates
  • Mailchimp’s Drag & Drop Editor
  • Building Custom Layouts
  • Adding Core Elements
  • Saving Custom Reusable Templates
• Creating an Email Campaign
  • Collecting & Adapting Content for Emails
  • Initial Campaign Settings
  • Enabling Tracking
  • Integrating with Google Analytics
  • Integrating the Campaign with Social Media

• Building the Email Content
  • Using your Custom Templates
  • Adding Text, Images & Video
  • Multi-column Text
  • Linking Content to your Website
  • Styling Content
  • Image Thumbnails
  • Adding Image Effects
  • Header & Footer Considerations
  • Previewing on Desktop & Mobile
• Customised Emails
  • What are Merge Tags?
  • Adding Customer Names
  • Placing Unsubscribe Links
  • Quick Address Book Links
• Email Testing
  • Preview Modes
  • Inbox Testing via Litmus
  • Sending Test Emails
  • Pushing to Mailchimp Mobile
  • Automated Link Checking

• Sending Emails
  • Deciding When to Send
  • Scheduling Emails
  • Manually Sending Emails
• Email Campaign Reports
  • What to Expect
  • Common Tracking Reports
  • Tracking Opens & Clicks
  • Understanding Performance Charts
  • Social Media Tracking

Mailchimp Course Feedback - 5.0 out of 5.0 stars

"Friendly and relaxed atmosphere, and patient trainer ! - I left the course full of ideas for marketing my business and thanks to Bjorn, now have the knowledge to implement them.." - Chris @ North Lodge Media

"Small group and allow lots of questions. - Has helped clear up 'self-taught' myths and showed aspects that I wouldn't have explored or thought I should use." - Chris @ Mist Services

"Very relaxed and easy to follow stage by stage. Also was very good at tailoring to the specific needs of the delegates - Very good and the aftercare support is great" - Katy @ John German

Course Trainer

Bjorn has been involved in the web design for over 20 years and has experience developing web applications in both small and large teams of developers. Having insights into both the design and development worlds, he is able to understand the capabilities of design packages such as Illustrator, Flash and Photoshop.

Over the past few years he has closely followed the evolving standards for web development and has spent countless hours discussing appropriate markup with web designers in the industry. He has also run training courses on web standards and accessibility which stems from his vast experience with CSS web design.

Course Location

This MailChimp Email training is run from our rooms on Jubilee Campus in Nottingham, which is part of the University of Nottingham's Innovation Park. These are serviced by a state-of-the-art tram system allowing easy access to the city centre as well as direct hourly rail services from London, Liverpool, Manchester, Birmingham, Derby and Leicester.

Please note that all course prices exclude VAT.