|Typography Essentials 25th February 2013||East Midlands, UK||1||0 left||closed|
|Typography Essentials 12th June 2013||East Midlands, UK||1||3 left||closed|
This course includes :
- 1 day trainer led in small groups (maximum 6)
- Your own printed course manual
- Course files & exercises to take away
- Professional environment with high spec computers
- Refreshments throughout the day
- Lunch provided
- Printed course certificate
- Post course support via email
- Access to our FREE workshop days
Good design equals good business. Understanding how the appropriate use of typography can impact a design is the first step towards creating good design. Typography is simply defined as the setting of type and is probably one of the most important elements of design available to designers, yet it is often the most neglected and intimidating design aspect to use.
With the explosion of desktop publishing and the use of computers over the last two decades many of us are working with type and creating documents - be it an annual report or the car boot sale flyer - to the best of our ability without a traditional design background. More and more, professional marketing and publishing roles are requiring design as a business skill and a basic understanding of typography can provide you with a foundation that will open your eyes to how beautiful, legible and artistic your layouts have the potential to be.
We live in a world where, without even thinking about it, type is part of our everyday lives, from road signs, menus and shop logos to film intros, web sites and E-books. It is a fundamental building block of our communication. Type is everywhere and by gaining an appreciation of how it works, you can take your work to the next level.
Even if you do not have a traditional design background, this course will begin to lay a foundation that will further develop an eye for detail and improve your typesetting skills. By the end of the day you will gain a better understanding of :
- Solutions for combining typefaces
- The personality of Type
- Using the appropriate characters
- InDesign's type setting features
- The "colour" of Type
A working knowledge of InDesign would be helpful, as most of the exercises are formatted for InDesign, even if it is on the tails of just having learned it in our three-day Adobe InDesign Introduction course. If you are already familiar with InDesign and would simply appreciate upgrading your awareness of what creates a more professional look to set you apart from the rest, then this is the course for you.
We will briefly explore some basic type functions in both Adobe Photoshop and Adobe Illustrator to review how these two programs handle type compared to Adobe InDesign, however, it is not required that you have a full working knowledge of Photoshop or Illustrator.
The concepts we will learn about are not new, though by developing a critical eye and gaining a broad understanding of the subtleties that add up to a very professional layout, you will undoubtedly raise your game. We will look at traditional aspects and details of typography: the anatomy of letters, the message type can send your audience, units of measurement, combining typefaces, hanging indents and all those dashes.
You will also learn how to properly kern and space words by exploring InDesign's features that enable you to maximise your design choices. Further InDesign capabilities will assist you in avoiding widows and orphans, working with a baseline, adjusting hyphenation and making the most of glyphs.
"Words have meaning and type has spirit and the combination is spectacular." - Paula Scher, Pentagram
"Really enjoyed the training - and Tilky's enthusiasm is always inspiring. On a practical level it really helped me nail some layout for a client - great course." - Nancy @ Lockwood Studios
"The trainer is extremely knowledgable. She addressed the content by not merely repeating what was in the (very well prepared) course content, but by adumbrating it and speaking to and about it. She had obvious and infectious enthusiasm for the subject. There was a good balance between keeping to the aims of the day and allowing my input. Went away inspired!" - Eric C.
"Well delivered, great materials, enthusiastic trainer. The course has given me a bundle of new ideas and renewed energy for the subject." - Sam @ Trend
Tilky has been working as a professional graphic designer for 15 years and has experience in both the private and public sector.
After spending some time at an advertising agency in Miami, Florida, she transitioned to an in-house role at a large US engineering firm where she specialised in corporate identity branding and print design for marketing campaigns and various publications including magazines and annual reports.
Having previously conducted training to assist media groups transitioning from using Quark XPress to Adobe InDesign in America, she hopes to facilitate the process for Creative Suite users in Nottingham.
The trainers of our Adobe training courses are familiar with most previous versions of Adobe's Creative Suite and therefore will be able to guide your learning no matter which version of the software you have. We try to provide course content that is generic to versions CS3 to CS6, but your trainer will also showcase the features of the latest version. Currently we now demonstrate the functionality of the Adobe CS6 suite.
This Typography course is run from our rooms in Nottingham's Lace Market district which are a part of the city's main commercial district. These are serviced by a state-of-the-art tram system allowing easy access to the city centre as well as direct hourly rail services from London, Liverpool, Manchester, Birmingham, Derby and Leicester.
- Course Duration :
1 day | 9.30am - 4.30pm
- Course Location :
City Centre, Nottingham, UK
- Course Price :
- Applicable versions :
Creative Suite CS3 - CS6
The course covers the following areas :
- Examples of Good Typography
- Crimes Against Typography
- The Personality of Type
- How Type Projects a Brand
- Typography Essentials
- The Anatomy of Letters
- Typeface vs. Font
- Classifications and Families of Type
- Traditional Aspects
- Measurement of Type
- Kern, Kern, Kern
- Tracking Characters
- Working with a Baseline
- Elements of Type
- Hyphenation and Justification
- Line Lengths
- Minimizing Rivers
- Maximizing White Space
- Widows and Orphans
- Using Real Quotation Marks and Apostrophes
- Hanging Quotes
- Indents and Tabs
- Glyphs and Special Characters
- Using Appropriate Dashes
- Ligatures and Ornaments
- Practical Solutions
- Readability vs. Legibility
- Choosing and Combining Typefaces
- Font Formats
- Troubleshooting Font Issues
- Creating Consistent Styles