|Getting Started with Google Analytics 9th August 2013||East Midlands, UK||1||0 left||closed|
|Getting Started with Google Analytics 25th October 2013||East Midlands, UK||1||2 left||closed|
|Getting Started with Google Analytics 20th January 2014||East Midlands, UK||1||3 left||book now|
We are able to provide bespoke training in Google Analytics to groups of 4 or more delegates. Please contact us for a quote.
This course includes :
- 1 day trainer led in small groups (maximum 6)
- Your own printed course manual
- Professional environment with high spec computers
- Refreshments throughout the day
- Lunch provided
- Printed course certificate
- Post course support via email
- Access to our FREE workshop days
Have you ever felt that you're not making the most of Google Analytics? The truth is that most businesses only scratch the surface of this absolutely excellent tool that can really help you make a great success of your website.
This one day Google Analytics course will show you the key parts to look at and teach you how even 30 minutes a month can make all the difference to your business.
Google Analytics : Keywords
At first glance the amount of information and the number of standard report looks daunting, but by learning how Google Analytics tracks your visitors we will teach you which reports are the most important for your business.
Our courses are run with a very small number of delegates which enables us to look at your individual account and highlight the areas that are important to measuring the success of your business online.
You will leave with practical suggestions and useful tips that you can adopt straight away to make your online business more successful. We cover:
- Getting everything set up correctly
- Ongoing management, what to measure and how to run reports
- Understand how to respond to the results
By the end of this Google Analytics course you will be able to:
- Confidently set up and manage an Analytics account, profiles and views
- Set up Goals, filters and funnels to report on your business
- Understand how Google Analytics collects it's data
- Respond to co-workers requests for relevant reports
- Understand how different marketing channels perform
We recommend you already have your Google Analytics account set up and the tracker code installed on your website before coming on the course. We also recommend you bring your login with you so you can access your account during the session.
This course is aimed at businesses that are either new to Google Analytics or businesses with Analytics already set up but not really making the most of it.
A common complaint from business managers is that at first sight the Google Analytics dashboard looks like 'the cockpit of a 747 – all dials and switches'. In this course we will show you where to start to really make your online business take off.
By understanding the methods by which Google collects the data about your visitors, you will see where the standard reports get their data from and be able to understand which reports are good at giving a 'headline' indication of online performance and which can drill down through the minutiae to a single visit or interaction.
Paramount to getting Google Analytics to work for your business is the setting of filters, funnels, goals and conversion tracking to measure the success of your web site and help to identify any issues that visitors may have with a particular web page, how to track them and, most importantly, how to correct them.
- How the Account, properties and view are set up
- Creating and installing the tracking code
- Understanding how Google analytics collects and processes the data
- The integration of Google Adwords and Webmaster Tools data
- An introduction to the dashboard and Analytics interface
- How to set up filters to filter out internal users
- How to set up goals to measure conversion rate
- How to set up funnels to identify user behaviour
- Identifying crucial elements to measure
- Important definitions of Dimensions and Metrics, Source and Medium
- What standard reports are available
Throughout the day the course is very hands on, but particularly in the afternoon when delegates will have time to explore their own Analytics accounts with individual support from the trainer. At the end of the session you will leave with a range of practical ideas for making the most of your Google Analytics.
Paul has been involved in Internet Marketing since 1999. He is a director of Optillion Limited an East Midlands based Internet Marketing and Search Engine Optimisation company dealing with a wide variety of clients from voluntary organisations to SMEs to multinational corporations.
Optillion run Adwords on a daily basis for 20+ clients from many Industry sectors and spend over £30,000/month on their behalf maximising ROI whilst imposing strict budgetary controls.
We will be logging into the Google Analytics accounts so please ensure you bring your logins with you.
No programming or design software will be used on this workshop but you may choose to use Microsoft Word for note taking during the session.
This Google Analytics course is run from our rooms in Nottingham's Lace Market district which are a part of the city's main commercial district. These are serviced by a state-of-the-art tram system allowing easy access to the city centre as well as direct hourly rail services from London, Liverpool, Manchester, Birmingham, Derby and Leicester.
- Course Duration :
1 day | 9.30am - 4.30pm
- Course Location :
City Centre, Nottingham, UK
- Course Price :
- Software Version :
The course covers the following areas :
- Getting set up
- Account, Properties and Views
- Creating & installing GA tracking code
- Understanding how Google collects & processes data
- Integration of Google's Webmaster Tools data
- Filtering out internal users
- Analysing the data
- Understanding the dashboard & interface
- Setting up goals to measure conversion rate
- Dimensions & Metrics, Source & Medium
- Setting up funnels to identify user behaviour
- Using reports
- Identifying crucial elements to measure
- Running reports
- Using Standard Reports
- Interpreting report data